SEO Tools Training Schedule for 2026

Our upcoming programs start in summer 2026. These aren't quick weekend workshops—they're comprehensive training experiences designed for people who want to actually understand how SEO tools work, not just click buttons and hope for results.

What's Coming Up

We run small groups because that's what works. You'll spend time with the same cohort throughout your program, which means you get to ask questions without feeling silly and learn from what others are struggling with too.

Foundations

Technical SEO Analysis

Starting July 14, 2026

Fourteen weeks learning how to properly audit websites and identify actual problems rather than chasing arbitrary scores. We focus on understanding what the data means and how to explain findings to clients who don't speak tech.

Tuesday and Thursday evenings, 7-9pm
Limited to 16 participants
Mix of live sessions and practical assignments
Access to our tool suite during training

View Program Details

Intermediate

Keyword Research Strategies

Starting August 3, 2026

Ten weeks going beyond basic keyword lists. You'll learn how to find opportunities that competitors miss and build content strategies that make sense for businesses with limited resources.

Monday evenings, 6:30-9pm
Groups of 12 maximum
Real client data for practice work
Weekly feedback on your research

View Program Details

Advanced

Competitive Intelligence Methods

Starting September 15, 2026

Twelve weeks for people who already know the basics. We dig into backlink analysis, content gap research, and how to spot when competitors are doing something genuinely clever versus just making noise.

Wednesday evenings, 7-9:30pm
Small cohorts of 10 people
Case study based approach
Guest sessions with working consultants

View Program Details

Specialist

Local SEO Implementation

Starting October 5, 2026

Eight focused weeks on local search. Perfect for agencies working with brick-and-mortar clients or anyone who needs to understand how local rankings actually work beyond just claiming a business profile.

Thursday evenings, 6-8:30pm
Maximum 14 participants
Practical local audit assignments
Tools specific to local search

View Program Details

Cressida Blackwell, Lead SEO Instructor at Wulandro

Who You'll Learn From

Cressida Blackwell, Lead Instructor

I've been doing SEO work since 2011, back when people still worried about keyword density and exact match domains. These days I mostly help agencies fix their technical audits and train their teams on how to use tools properly.

My background is a bit unusual—started in web development, moved into analytics, then ended up in SEO because I kept finding problems that nobody else seemed to notice. That mix of skills means I'm particularly interested in teaching people how to spot issues that tools might miss or misreport.

I don't promise that you'll rank number one or triple your traffic. What I can help with is understanding how to analyze sites systematically, interpret data without jumping to conclusions, and build strategies based on what your actual findings show.

I've trained over 200 SEO professionals through various programs and consulted on technical implementations for e-commerce sites, SaaS companies, and publishing platforms across the UK and Europe.

How Our Programs Work

Live Sessions

Most of your learning happens in real-time video sessions where we work through problems together. No recordings to watch at double speed—you show up, participate, and ask questions when you're confused.

Practical Work

Between sessions you'll complete assignments using actual websites and real data. We provide feedback on your work within three days so you can adjust your approach before the next session.

Cohort Support

Your group stays together throughout the program with access to a private discussion space. Most people find this surprisingly valuable—you're not the only one finding certain concepts tricky.

Choosing Your Starting Point

Different programs suit different experience levels. Here's what each one assumes you already know and what you'll be working on throughout the course.

Program Element	Foundations Course	Advanced Course
Prior SEO experience needed	None—we start from basics	At least 18 months hands-on work
Technical knowledge required	Basic website understanding	Comfortable reading code, working with APIs
Tool familiarity expected	We'll teach you the tools	You should know major platforms already
Weekly time commitment	4-6 hours including sessions	6-8 hours for more complex work
Assessment approach	Practical assignments with feedback	Client-style project with presentation
Group discussions	Built into every session	Peer review component
Live tool demonstrations	Step-by-step guidance	Advanced feature deep dives
One-on-one guidance	Office hours twice monthly	Individual project consultations

Ask About Enrollment

What Happens Next

Enrollment for summer and autumn 2026 programs opens in March. We typically fill spots within two weeks, so it helps to get on our notification list if you're interested in a specific course.

Students working together during an SEO tools training session